Invention and Innovation: By-Products of Pain Avoidance

Pain - Marco Sedano https://flic.kr/p/3Ks9EH

We hear a lot about innovation in business. Thinking outside the box. Identifying the way things are done, finding better, more profitable…more effective ways of doing things. Innovation and invention are the evolution of business, but I think they happen for a simpler reason…Humans want to avoid pain. Pain isn’t just a physical manifestation…it can […]

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